Satellite Dishes Repainted for Women's Empowerment
A simple idea lets Costa Rican housewives advertise their professional talents
In many countries in the world, especially in rural areas where wired infrastructure is not yet in place, cable TV is streamed through satellite blasts. The signal is captured by individual satellite dishes that homeowners install on their rooftops. For a viral campaign, Costa Rican cable company Claro is using their satellite dishes to help women earn money on the side by helping their home-based business get traction.
In the campaign, satellite dishes, which are usually painted red and branded by Claro’s name, were handed over to local artists. The artists then painted the surfaces of the dishes with colorful mural-like advertisements, representing and advertising the work of each participating woman.