Brand Strategist: Where’s the Fun in Self-Driving Car Ownership?
As the NY Auto Show continues, Forward Media pumps the brakes on the driverless buzz
Autonomous vehicles are again a hot topic of conversation at the New York Auto Show. Forward Media Director of Client Services Oliver Miller asks, what’s all the excitement about?
Driverless cars are again high on the agenda this week as the Auto Show rolls into New York.
Carlos Ghosn, CEO of Nissan and Renault has already told delegates he expects autonomous vehicles to become more commonplace in coming years, eventually changing lanes on highways and driving through cities on their own. His companies plan to offer 10 autonomous-drive models by 2020.