Shopping at True Religion Goes Sci-Fi with Smartwatches

Shopping at True Religion Goes Sci-Fi with Smartwatches

The connected shopping experience is upon us, starting with this retailer

Rob Kleiman
  • 15 march 2016

Soon, apparel retailer True Religion will start incorporating smartwatches into the shopping experience, in a initiative called Band by True Religion.

Various sales associates and stands will get Apple Watches for augmenting the knowledge of the brand. This will give visitors a VIP experience. It is not only for the customer and their experience; if a visitor has the True Religion app on their device, the Apple Watch will be able to detect the customers preferences and how they like to be contacted.

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