In a Multifaceted World, Brands Should Welcome Hybridity
SVA alum May Shek on the payoff behind cross-sectorial collaboration and thinking
Following interviews with Associate Planner at TBWA Worldwide Jui Khopkar, Quill co-founder Thomas Calabrese, and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with May Shek, a strategist at Siegel+Gale with a hybrid background in strategy and design, who has collaborated with a diverse range of clients such as Four Seasons Hotels, Boston Consulting Group, and LVMH Group.
Now Track More Ideas
- Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More