In Brief

NYT T Brand Studio discusses what branded content studios mean for storytelling during workshop and talk at PSFK 2016

In late 2014, one of New York’s most venerated news publications announced it would be introducing a branded content studio to help restore its digital advertising revenue for growth. Since its inception, The New York Times’ T Brand Studio has launched more than 120 programs crafting content to help brands connect with their audiences on a deeper level. At PSFK 2016 May 13, T Brand Studio culture editor Denise Burrell-Stinson and content strategist Katie Manderfield will share what branded content means for traditional news sources. Catch them May 12th as well for their workshop on video storytelling.

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