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Outdoor Ad Detects If You Have Fever

Outdoor Ad Detects If You Have Fever
Advertising

Take a thermo-selfie and show it to your boss as an excuse for not going to work

Weronika Jurkiewicz
  • 30 march 2016

With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. As a result, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland developed the world’s first outdoor ad with live thermo-scanner camera, which can check the body temperature of the person standing next to it in real time.

The thermo-ad also allows users to take a thermo-selife which they can download on the microsite or via a QR code and then share on social media using the hashtag #TherafluThermoscanner or even email to their boss to explain their absence. The first Thermoscanner was installed in Warsaw, Poland.

The technology used in this project is called thermal imagining, most commonly implemented in night visors. The very sensitive thermal scanning camera detects person’s temperature and an Android-powered app turns it into an interactive experience for the pedestrians.

Interactive outdoor ads let advertisers grab consumers’ attention in the space usually filled with other branded stimuli, from billboards to signboards. Major brands seem to appreciate the potential of personalized interaction that this type of advertising gives; earlier this month Reebok also decided to make the urban experience more fun by prompting passersby to sprint past an ad to unlock a pair of sneakers.

Theraflu | Saatchi & Saatchi

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