Outdoor Ad Detects If You Have Fever

Outdoor Ad Detects If You Have Fever
Advertising

Take a thermo-selfie and show it to your boss as an excuse for not going to work

Weronika Jurkiewicz
  • 30 march 2016

With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. As a result, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland developed the world’s first outdoor ad with live thermo-scanner camera, which can check the body temperature of the person standing next to it in real time.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.