Outdoor Ad Detects If You Have Fever
Take a thermo-selfie and show it to your boss as an excuse for not going to work
With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. As a result, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland developed the world’s first outdoor ad with live thermo-scanner camera, which can check the body temperature of the person standing next to it in real time.
The thermo-ad also allows users to take a thermo-selife which they can download on the microsite or via a QR code and then share on social media using the hashtag #TherafluThermoscanner or even email to their boss to explain their absence. The first Thermoscanner was installed in Warsaw, Poland.