Iconic apparel brand blends physical and digital, with tablets and "tap walls"

Timberland's Herald Square store in New York City has become more modernized with the introduction of tablets and digital installations that help customers learn more about its products. The outdoor lifestyle brand worked with CloudTags to blend physical and digital customer experiences.

Tablets powered by NFC and beacon technology enable shoppers to digitally and socially engage with the products in store, without needing to sign up, download an app or register. Products feature a tag that can be tapped by the tablets in order to view product information, styling options and recommendations.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in