Timberland’s NYC Store Hands Shoppers a Digital Cart

Timberland’s NYC Store Hands Shoppers a Digital Cart

Iconic apparel brand blends physical and digital, with tablets and "tap walls"

Emma Hutchings
  • 3 march 2016

Timberland’s Herald Square store in New York City has become more modernized with the introduction of tablets and digital installations that help customers learn more about its products. The outdoor lifestyle brand worked with CloudTags to blend physical and digital customer experiences.


Tablets powered by NFC and beacon technology enable shoppers to digitally and socially engage with the products in store, without needing to sign up, download an app or register. Products feature a tag that can be tapped by the tablets in order to view product information, styling options and recommendations.

Customers will receive a guided Timberland experience as they build their online collection of footwear, apparel and accessories. Products can be added to their collection on the tablet and they can save it by entering their email. They are also offered the opportunity to receive personalized content related to their store visit.


Timberland’s store features interactive “tap walls” with an assortment of exclusive merchandise via a creative digital installation. Customers can tap these product images with a tablet to browse and save online-only items. They can shop from an extended range of styles, colors and sizing, based on their location and interests. There are also plans to add product reviews, user-generated content and styling videos in the future.

Kate Kibler, Vice President of Direct to Consumer at Timberland, said in a press release:

“Consumers use technology to shop where and when they want, and with a partner like CloudTags we can help them discover, shop and socialize, while getting immersed in the Timberland brand. CloudTags can help us better understand our customers’ preferences in-store, online and post-visit. These invaluable insights can enrich the shopping experience by allowing customers to interact with our products in exciting, innovative ways.”

You can check out Timberland’s connected store in the video below:


+Digital Cart
+Digital Store
+fashion / apparel

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