Changing the Face of Augmented Reality Makeup Shopping

Changing the Face of Augmented Reality Makeup Shopping

A platform to try on makeup without leaving the retailer's website

Anna Johansson
  • 24 march 2016

Recent data shows that 73 percent of women do the bulk of their shopping online via desktop and laptop computers. But when shopping for makeup, it’s difficult to know if you’re getting the colors that are on the screen, or if they’ll be completely different when they come to the door.

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