In Brief

Frozen treats mark a unique partnership between two ecommerce trailblazers

If you were at SXSW, you might have spotted an ice cream truck driving around. This interesting ambassador of cold treats is brought to you by Spring, an online marketplace who recently struck a deal with Uniqlo. This makes it the first and only third-party platform where mass fashion retailer Uniqlo is selling its products, alongside its in-house online e-commerce website and stores.

The cute truck brandished “Shop Uniqlo on Spring” decals and joined the events March 17th and 18th at local SXSW hotspots. Despite the concept, the truck featured ice cream perfect for adults.

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