In response to GIFs, a platform intends to have the best short-lived content live on in video loops

In the age of GIF-dominated screens, a society with an average attention span of eight seconds, and the meme-fueled Internet, platforms like Tumblr, Vine and Cinemagram have sprung up to serve an audience who wants fast-paced and viral content. In an effort to empower users to share their favorite part of any video, Qwipit is a social media platform that wants the best short-lived content to live on in our minds.

Qwipit hopes to achieve this by intuitively letting anyone ‘create and share crazy fun loops from online videos.’ The clips are entirely shareable outside of Qwipit too, embeddable in Twitter, Facebook, Reddit and Slack.

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