A Virtual Reality Easter Egg Hunt You Can Play On Your Phone
SapientNitro launches an in-browser egg hunt
Why let toddlers in pastel outfits have all the fun?
SapientNitro, the London-based digital marketing agency behind the recent voice-to-emoji app SpeakEmoji, is celebrating Easter by launching a new in-browser Easter Egg hunt game that approximates a facsimile of virtual reality technology.
The game, which went live on Thursday, March 24, can be played at snegghunt.com on all devices, including mobile, which allows players to hunt for spinning, chrome eggs by tilting their phone.
Game-creator Mark Caswell-Daniels has also worked on the Tech Ball, a microlocation-aware football, and the Social Stock Ticker, a device that physically prints out a company’s social media interactions on thermal paper, among other projects for SapientNitro.
The SapientNitro EggHunt is set in the company’s Eden House office in London. The more floating eggs that players catch in their crosshairs, the more floors they can advance through the SapientNitro building, with six levels in total. Players are penalized for catching a red egg.
In tandem with the game, SapientNitro is launching a social media campaign that gives players the opportunity to post a screenshot of their score on Twitter with the hashtag #SNEggHunt. The winner, to be randomly selected on Tuesday, March 29, will receive an ‘Easter surprise.’
While the game might not recreate the same aesthetic of a childhood Easter Egg hunt—peering through plants or getting down on hands and knees to search out-of-the-way nooks for brightly colored eggs—it certainly has its merits. Just taking a virtual tour of the SapientNitro lobby is worth a few minutes, and keen players can spot employees entering the elevator, a Christmas tree displayed in the corner, and even the 360-degree camera used to capture the virtual reality effect.