Footwear made from New Zealand Merino Wool lets you go to the gym sans socks

Most often than not, it’s hard to find everything you want in a running shoe. Former professional New Zealand soccer player Tim Brown understands the predicament and this is how allbirds, an eco-friendly pair of running shoes came into development.

Brown knew that the shoe industry needed a change. Having lived in New Zealand for more than a decade, he realized that he was surrounded with the best material for his shoe idea: New Zealand Merino Wool. This superfine wool can only from the sheep in New Zealand. Brown didn't need to look for any synthetic material but instead could highlight the natural resources that are sustainable and renewable.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in