Cafe chain allows customers to trade in poetry to get coffee on World Poetry Day

What if you could exchange a diddy for your morning cup of coffee? Perhaps a quick haiku for that extra shot of espresso? While most days of the year such a trade could never be made, March 21 was UNESCO World Poetry Day and Meinl Coffee shops accepted the verses as a form of payment.

Over 1,000 of Meinl Coffee cafes participated in the celebration of accepting poetry as currency. The promotion was running in 34 different countries, primarily located in Europe, but with some outposts in Asia, North America, and Australia.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)