Cafe chain allows customers to trade in poetry to get coffee on World Poetry Day

What if you could exchange a diddy for your morning cup of coffee? Perhaps a quick haiku for that extra shot of espresso? While most days of the year such a trade could never be made, March 21 was UNESCO World Poetry Day and Meinl Coffee shops accepted the verses as a form of payment.

Over 1,000 of Meinl Coffee cafes participated in the celebration of accepting poetry as currency. The promotion was running in 34 different countries, primarily located in Europe, but with some outposts in Asia, North America, and Australia.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in