Campaign Calls Upon Ad Agency Employees To Use Their Skills For Social Good
Creative professionals encouraged to leverage their talent to fight poverty and inequality
Anti-advertising movement Brandalism has installed posters outside of ad agencies in London, encouraging them to escape consumerism and act as advocates for social causes. The signs appeared at bus stops near the offices of Ogilvy & Mather, J Walter Thompson and others, asking staff to ’switch sides’ to fight issues such as poverty, environmentalism and social inequality. The purpose of the campaign is to shed light on potentially harmful impacts of advertising and inspire creatives to use their passion and talent toward improving social injustices.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results