Campaign Calls Upon Ad Agency Employees To Use Their Skills For Social Good

Campaign Calls Upon Ad Agency Employees To Use Their Skills For Social Good

Creative professionals encouraged to leverage their talent to fight poverty and inequality

Simone Spilka, PSFK Labs
  • 1 april 2016

Anti-advertising movement Brandalism has installed posters outside of ad agencies in London, encouraging them to escape consumerism and act as advocates for social causes. The signs appeared at bus stops near the offices of Ogilvy & Mather, J Walter Thompson and others, asking staff to ’switch sides’ to fight issues such as poverty, environmentalism and social inequality. The purpose of the campaign is to shed light on potentially harmful impacts of advertising and inspire creatives to use their passion and talent toward improving social injustices.

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