Travel Campaign Wants You To Live Like A Local

Travel Campaign Wants You To Live Like A Local
Hotels, Hospitality & Travel

Airbnb's spring campaign comes with app features that add local perspective to travelers' experience

Marielle Castillo
  • 25 april 2016

According to Airbnb, the leading accommodation-sharing company, over 80 percent of its users pick the platform because they want to experience a new place like locals, not tourists. With this insight in mind, the company added new features to the app and launched their largest travel campaign yet, “#LiveThere. Even if it’s just for night.”

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