Airbnb's spring campaign comes with app features that add local perspective to travelers' experience

According to Airbnb, the leading accommodation-sharing company, over 80 percent of its users pick the platform because they want to experience a new place like locals, not tourists. With this insight in mind, the company added new features to the app and launched their largest travel campaign yet, “#LiveThere. Even if it’s just for night.”

Produced by TBWA\Chiat\Day, the TV spot and print ads speak to those who want to see a new place through the eyes of locals, go where they go and avoid tourists traps. The app’s new features reinforce this message, including a search function that matches travelers with homes and neighborhoods that meet their needs, and a guidebook created by Airbnb hosts that showcases the best of each city.

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