A NYC artist collective converted defunct drive-through kiosk into greenscreen

Filmmaking in Brooklyn just got a lot cheaper. Thanks to a collective of anonymous artists who coated the drive-through kiosk of the abandoned KFC at 666 Bushwick Ave. in greenscreen paint, now anyone with a video camera and bit of film editing knowledge can create their own low-budget special effects, guerrilla style.

“Any and every passerby on-foot or in-car can now create their own truly customized fast food drive-thru experience,” the collective announced in a statement to the press. “Greenscreen is a video production technique that creates infinite possibilities in digital space. This abandoned KFC at 666 Bushwick Ave. is now a functional public greenscreen (with the infused history of a two-tiered drive-thru format), so that — instead of renting studio time or blowing money on a personal studio—video producers now have this free option for a limited time. Our intention is to open up space in our environment the same way greenscreen opens space digitally.”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in