Pioneering firm is hoping to avoid a midlife crisis, while staying relevant

This article titled “Apple at 40: privacy, software and new device frontiers are key challenges” was written by Stuart Dredge, for theguardian.com on Friday 1st April 2016 06.00 UTC

Founded on 1 April 1976, Apple celebrates its 40th birthday last Friday and from a garage in Los Altos to a new spaceship-shaped HQ in Cupertino, it has come a long way.

It enters its fifth decade with a market cap of $621.8bn and, in CEO Tim Cook’s words, “the mother of all balance sheets” with almost $216bn of cash reserves.

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