Pioneering firm is hoping to avoid a midlife crisis, while staying relevant

This article titled “Apple at 40: privacy, software and new device frontiers are key challenges” was written by Stuart Dredge, for on Friday 1st April 2016 06.00 UTC

Founded on 1 April 1976, Apple celebrates its 40th birthday last Friday and from a garage in Los Altos to a new spaceship-shaped HQ in Cupertino, it has come a long way.

It enters its fifth decade with a market cap of $621.8bn and, in CEO Tim Cook’s words, “the mother of all balance sheets” with almost $216bn of cash reserves.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in