Berlin Supermarket Brings Farm-To-Table One Step Further
This market has installed a complete micro-farm inside the store
Consumers are increasingly conscious of where their food comes from and the processes it goes through to get to their table. Market research firm TechSci predicts the global organic market is expected to grow 16 percent by 2020. This is exactly why food-related brands are now creating concepts that reflect those values and deliver on the organic promise. One such company taking this idea to the extremes is Germany’s Metro supermarket. They have enlisted Berlin-based startup INFARM to construct a vertical hydroponic micro-farm within the store’s interiors, allowing produce to flourish before the customer’s own eyes.
This means super-fresh ingredients including greens and herbs can be hand-picked by the consumer, creating an entirely new shopping experience.
INFARM believes this new method of farming is affordable and, “a perfect synergy between hardware and software, creating far greater production efficiency than any other technology in the market.” This intriguing concept signals opportunity within other outlets on a wider and potentially global scale. It also provides customers with farming knowledge and shows how a community or market can be self-sufficient.