Betaworks Head of Creative: Facebook Brings Bot Acceptance To The Masses

Betaworks Head of Creative: Facebook Brings Bot Acceptance To The Masses
Op-Ed

Could this move kick off chatbots for the mainstream?

PSFK Op-Eds
  • 12 april 2016

At the social network’s F8 conference today, Facebook opened Messenger’s doors to chat bots. James Cooper, head of creative at betaworks—the startup studio and seed stage venture capital company responsible for helping realize such internet sensations as Poncho, Dots and Giphy—discusses why this announcement marks a turning point in the way we interact with bots on the consumer level, and why brands would be wise to jump on the bot-bandwagon now.

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