Car Sharing Will Guide Peugeot-Citroen’s US Return
French automaker will use a 'Mobility Provider' strategy to find products right for the American market
Most all large automakers have been transitioning at least some of their products to be able to sell globally. It isn’t as simple as sending models over to a new country and proceeding to sell them. There’s variations in safety engineering, emissions and general practicality that can make a car fine to sell in Asia and impossible to sell in Europe. But to compete and stay profitable, car companies need to diversify where they sell and make sure they have the right products for the needs of each market. French auto giant PSA Group which contains CitroënCitroen, Peugeot and the DS brands announced they are starting on a 10-year plan to reestablish themselves in the U.S. market.