Chainless Design Heralds IKEA’s First Step Into Cycling
Furniture giant offers a customizable and user-friendly bicycle that comes in flat-pack form
IKEA is heading to a new market: the cycling market. The Scandinavian furniture maker aims to provide a new spin on how bicycles are made, by offering a flat-pack bicycle that has a chainless feature. This award-winning bicycle is named the Sladda.