A social campaign enlists virtually-induced empathy as an agent of political change

More than 30,000 lives are lost in the United States to gun violence yearly. The scale makes it, as Chairwoman of the Newtown Action Alliance Po Murray told PSFK, “a public health issue that can no longer be ignored.” To engage those in favor of sensible gun laws, two organizations came together to create Ghost Vote, lending a voice to those silenced by gun violence.

Together, States United to Prevent Gun Violence Action Fund, Inc. and the Newtown Action Alliance launched Ghost Vote in Washington D.C., dotting the streets with body outlines featuring a #GhostVote ballot. Their online platform lets ‘Ghost Voters’ update their social media profile pictures with the cross-faded photo of a victim.

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