In Brief

NBTV's Above The Clutter series explores how The Home Depot is keeping its customers engaged in a mobile world

The old rules of customer service are rapidly changing. In order to deliver a top-tier customer experience, it’s not enough for service reps to be efficient sales people—they also need to be capable of embodying and communicating the brand’s mission. Mobile has inspired this entirely new world of engagement with the proliferation of social sharing, online reviews and public customer feedback. As a result, smart businesses are recognizing how important it is for customer service and marketing departments to operate hand-in-hand.

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