Designing Netflix’s New Global Identity
Netflix's visual identity represents company's outlook on the future
In January, Reed Hastings, Netflix CEO, announced that his company became available in 130 new countries, including some very lucrative markets such as Russia, India and South Korea. With global expansion, Netflix needed a universal visual identity that could grown along with the brand and be equally effective in Times Square, Champs-Elysees, in print, on a smartphone or a TV screen.
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