Fictional Products Spark Discussion About Egg Freezing

Fictional Products Spark Discussion About Egg Freezing

London pop-up store addresses the lack of information about cryopreservation

Lauren Kirkwood
  • 5 april 2016

There’s no shortage of products aimed at female consumers that claim to stop time by helping to preserve a woman’s beauty for decades to come. But at ‘Timeless,’ a pop-up shop inside London’s Old Street Station, the products are fictional, and the goal is to disseminate information and spark a discussion about elective egg freezing.

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