The Experience Economy Touches Down Among Glaciers And Geysers
Q&A with Icelandair CEO on how to marry curation, expertise and access
With memory serving as the principal product in the Experience Economy, it behooves travel and hospitality brands to provide their customers with an ‘intuitive, rapid and personalized experience.’ In contrast to the service economy, ‘memorable’ rather than ‘exceptional’ becomes the coveted descriptor when hearing a customer describe a brand experience. Sure, the act of travel is an experience unto itself, but a rising class of nomad workers, a Millennial demographic that hearts experience over property, and stiff market competition have pushed companies toward increasingly distinct offerings. As we reported in February, Icelandair’s Stopover Buddy Service is one such example.