A new set of print ads want to put you in the place of others to inspire compassion

National Geographic is sending a message through using Face Swap, one of Snapchat’s popular features. The recent ad campaign is titled ‘Swap Prejudice for Knowledge.'

With Snapchat’s Face Swap, the ad campaign is able to speak to everyone, particularly the younger audience, to express the message—swap your prejudice for empathy and knowledge. The print ads are titled Couple, Little Girls and Surfers. The ads aim to encourage people to set aside intolerance and antipathy and instead, choose to learn more about what they don’t know or understand. It also teaches people to realize that you won’t truly understand what someone is going through unless you fill their shoes. National Geographic hopes to gain more subscribers through this new ad campaign.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in