French Yellow Pages Honors Professionals With Interactive Music Video
Interactive video shows the directory as a resource for finding specialists all over France
They may be ignored by most, but the Yellow Pages are still around. To prove this, Sid Lee Paris teamed up with French electro-pop DJ Breakbot to make the first interactive music video conceived, designed and realized by working exclusively with professionals found through the PagesJaunes, France’s Yellow Pages.
Designed and built by Sid Lee Paris for PagesJaunes, the psychedelic video for Breakbot’s ‘My Toy’ follows a group of women as they create the perfect robot man in a laboratory. The project revisits the concept of making-of videos by highlighting everyone involved in the process.