menu

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]
Health

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete

PSFK Labs
  • 4 april 2016

Whether training in a professional sports stadium or neighborhood park, all athletes require fuel and hydration to keep them going — however, based on age, health, and workout intensity, their intake needs may vary greatly. Like leading sports brands Nike and Under Armour, Gatorade’s innovation strategies for 2016 and beyond focus on personalizing offerings to the training needs and goals of each consumer, in order to help them to make the most of their workout.  

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.