Gender Proud's Geena Rocero to speak at the PSFK conference about how including stories from the LGBTQ community can strengthen brands

On March 31, 2014, in honor of the International Transgender Day of Visibility, Geena Rocero, model-turned-advocate, came out as transgender at the annual TED Conference. Her talk has since been viewed almost 3 million times. In order to increase the number and complexity of the stories about the transgender community, Geena founded Gender Proud, an advocacy and media production company that aims to elevate justice and equality for the transgender community through storytelling.

We sat down with her before she takes over the PSFK stage at our conference on May 13, to ask a few questions about the changing landscape of traditional beauty standards.

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