In Brief

The bots are here: How to satisfy user habits in the new service economy

From Sephora and Barbie, to Burger King, the Washington Post, Poncho and Microsoft, brands in varying verticals are building AI bots that can ‘meet’ and be of service to the billions of users on mobile messaging apps and social platforms.

What is driving the rise of the bot, and how can brands go beyond the bot to satisfy today’s consumer?

The Perfect Storm

There is no question that language and communication have evolved. Long-form content has given way to short form, the phone call to the text, SMS to MMS, and most recently, typed text to emojis and other pictorial moment to moment communications like Snapchat.

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