Singapore Airlines' app enables customers to customize inflight content before take off

In-flight entertainment (IFE) is a critical consumer touch for leading airlines and especially those who carry their passengers over long distances. As international airliners continue to turn up the competitive heat on each other, we find them looking for new ways to provide superior experiences for their travelers. Future Travel Experience mentions that:

All of the big players in the connectivity space – the likes of Gogo, GEE, Panasonic Avionics, Inmarsat and ViaSat to name just a few – are making significant investments in providing the infrastructure for the next generation of in-flight connectivity, which will enable airlines to satisfy this demand for an online experience akin to what they’re used to at home or in the office.

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