How Amazon Can Innovate Brick And Mortar Retail

How Amazon Can Innovate Brick And Mortar Retail

The e-commerce giant is poised to reimagine physical retail based on its online success

Marielle Castillo
  • 11 april 2016

Amazon has a built empire based on making physical stores irrelevant. After opening its first bookstore, now it wants to use the technology that made it successful online into its upcoming brick-and-mortar stores for other products.

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