How Amazon Can Innovate Brick And Mortar Retail
The e-commerce giant is poised to reimagine physical retail based on its online success
Amazon has a built empire based on making physical stores irrelevant. After opening its first bookstore, now it wants to use the technology that made it successful online into its upcoming brick-and-mortar stores for other products.
There are a few theories out there as to why the online store would want to venture into the physical retail space. It’s been said that it could be a response to high shipping costs, as well catering to a larger audience that prefers to shop in person. Just like it did with online shopping, this new venture is expected to change the in-store experience, which has basically remained the same for decades. Here a some possible developments that could change the retail landscape: