With five movies in Cannes, the e-commerce giant enters the indie world

When the lineup for the 69th Cannes Film Festival was announced earlier this month, the biggest surprise had very little to do with the actual films and more with the distributors. This year, Amazon Studios leads the lineup with five films in the Official Selection, eliminating the former no-SVOD (Subscription Video on Demand) rule and marking a milestone for both the company and the festival.

Woody Allen’s Cafe Society will debut on May 11 on the festival’s opening night, the first Amazon film to occupy that coveted spot. The studio paid a reported sum of $20 million for the North American rights of the film, helping offset production costs while shutting out other independent distributors.

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