How HoloLens Will Shape Brand Opportunities Through Mixed Reality

How HoloLens Will Shape Brand Opportunities Through Mixed Reality
Technology

Microsoft is nurturing a community through projects with NASA, Cannes and others

Plus Aziz
  • 6 april 2016

In some ways, the promise of augmented or ‘mixed’ reality has been overshadowed by Virtual Reality (VR) but the reality is that they’re inter-related and both will hold their own in the way we experience the world as our electronics advance. The newly released Microsoft HoloLens is a good example of this. The innovation is born of Windows Holographic, Microsoft’s Augmented Reality (AR) platform, which operates on Windows 10 OS. According to WSJ:

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