How HoloLens Will Shape Brand Opportunities Through Mixed Reality

How HoloLens Will Shape Brand Opportunities Through Mixed Reality

Microsoft is nurturing a community through projects with NASA, Cannes and others

Plus Aziz
  • 6 april 2016

In some ways, the promise of augmented or ‘mixed’ reality has been overshadowed by Virtual Reality (VR) but the reality is that they’re inter-related and both will hold their own in the way we experience the world as our electronics advance. The newly released Microsoft HoloLens is a good example of this. The innovation is born of Windows Holographic, Microsoft’s Augmented Reality (AR) platform, which operates on Windows 10 OS. According to WSJ:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.