In Brief

Microsoft is nurturing a community through projects with NASA, Cannes and others

In some ways, the promise of augmented or ‘mixed’ reality has been overshadowed by Virtual Reality (VR) but the reality is that they’re inter-related and both will hold their own in the way we experience the world as our electronics advance. The newly released Microsoft HoloLens is a good example of this. The innovation is born of Windows Holographic, Microsoft’s Augmented Reality (AR) platform, which operates on Windows 10 OS. According to WSJ:

Microsoft officials seem to believe they have a product that will dazzle advertisers. Some ad buyers said Microsoft is looking for $10 million to $12 million commitments for brands to build virtual versions of their products for HoloLens (imagine, say, a virtual car demo).

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