ICE 3D architectural design software allows clients to explore construction projects virtually

ICE 3D is an Oculus-compatible, Java-based design software that creates interactive virtual architectural environments in real-time. Designers can build interior layouts from scratch or import existing CAD files. Clients experience the software through the use of an Oculus headset that enables them to actually walk through their future space. While in the simulation, clients can swap materials or change dimensions in real time. All changes are instant, allowing the client to experience different permutations of the space. The costs of all changes are calculated in real-time to ensure projects remain on budget.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in