Why Human Behavior Is At The Center Of Every Successful Advertising Campaign

Why Human Behavior Is At The Center Of Every Successful Advertising Campaign

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A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network - Mexico. He is a psychologist with marketing and advertising studies, with experience designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless, Pernod Ricard among others. His advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. In 2009 he returned to Columbia and joined Sancho BBDO as Brand Planning Director for global clients. He handled strategy for Pepsi, Gatorade, and all regional Frito Lay brands. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

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