Why Human Behavior Is At The Center Of Every Successful Advertising Campaign

Why Human Behavior Is At The Center Of Every Successful Advertising Campaign

This Seattle agency creates content by leveraging human-to-human interaction

Macala Wright
  • 11 april 2016

In Seattle, creativity and technology collide at every intersection. Stand on Harrison and 5th Ave and the Space Needle sits just across from the Bill & Melinda Gates Foundation. Stand on Westlake and Thomas and Amazon lives just across the street from Tesla. My exploration of Seattle’s creative culture has just begun. A hop to another area of the city, downtown, and you can visit the newly opened art deco digs of Rational Interaction, an integrated digital agency that designs for what they call human–to–human interaction.

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