To make important data easier to grasp, the posters put facts like serve speed into animated context

For the past 30 years, IBM has come up with innovative ways for fans, players and media to experience the French Open. During 2015’s Roland-Garros tournament, IBM presented Datables, a series of digital posters powered by real-time data collected from the matches.

Using analogy and comparison in a series of animated infographics, the campaign made complex data understandable and 60,000 times faster than text. Developed in conjunction with Ogilvy Paris, the campaign ran on over 500 digital out-of-home screens around France during the tournament and the images were also posted on Facebook, Twitter, Instagram and Tumblr to reach fans all over the world.

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