IKEA’s Virtually Indestructible Receipt Tackles ‘Misconceptions’ About Its Product

IKEA’s Virtually Indestructible Receipt Tackles ‘Misconceptions’ About Its Product
Advertising

The home furnishing brand's promo features proof of purchase that lasts as long as the item

Lara Piras
  • 11 april 2016

IKEA is the homeware brand known for affordable price points via fast interior products as opposed to investments for the future. ‘Misconceptions’ surrounding said items include the lack of longevity, prompting the company’s latest campaign, which addresses these issues in a tongue-in-cheek manner.

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