The home furnishing brand's promo features proof of purchase that lasts as long as the item

IKEA is the homeware brand known for affordable price points via fast interior products as opposed to investments for the future. ‘Misconceptions’ surrounding said items include the lack of longevity, prompting the company’s latest campaign, which addresses these issues in a tongue-in-cheek manner.

When returning or exchanging a defective product, for the majority of companies it’s imperative to have that trusty receipt with you. However, as they’re normally made from the cheapest paper and ink, they can either get damaged easily or the writing can fade away resulting in them being void over time, as well as getting lost. A ruined receipt can result in customer frustration when a product becomes faulty or certain parts are missing once opened, which with IKEA, can happen quite frequently.

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