IKEA’s Virtual Kitchen Offers Supreme Customization

IKEA’s Virtual Kitchen Offers Supreme Customization

In a partnership with HTC Vive, the home furnishing brand is striking out into VR

Weronika Jurkiewicz
  • 5 april 2016

Should the cabinets be white or wooden? How about the countertops? Decorating a kitchen can quickly turn into a headache-inducing activity, but IKEA has a solution. In order to help its customers visualize the end product of their imagination, the Swedish retailer launched a VR experience for HTC Vive in which users are teleported into a virtual kitchen where they can change colors of cabinets, drawers and countertops with just one click.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.