IKEA’s Virtual Kitchen Offers Supreme Customization

IKEA’s Virtual Kitchen Offers Supreme Customization
Retail

In a partnership with HTC Vive, the home furnishing brand is striking out into VR

Weronika Jurkiewicz
  • 5 april 2016

Should the cabinets be white or wooden? How about the countertops? Decorating a kitchen can quickly turn into a headache-inducing activity, but IKEA has a solution. In order to help its customers visualize the end product of their imagination, the Swedish retailer launched a VR experience for HTC Vive in which users are teleported into a virtual kitchen where they can change colors of cabinets, drawers and countertops with just one click.

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