IKEA’s Virtual Kitchen Offers Supreme Customization
In a partnership with HTC Vive, the home furnishing brand is striking out into VR
Should the cabinets be white or wooden? How about the countertops? Decorating a kitchen can quickly turn into a headache-inducing activity, but IKEA has a solution. In order to help its customers visualize the end product of their imagination, the Swedish retailer launched a VR experience for HTC Vive in which users are teleported into a virtual kitchen where they can change colors of cabinets, drawers and countertops with just one click.