Immerse Yourself In This Forest Of Light

Immerse Yourself In This Forest Of Light

Using only sound & light, exhibit from COS pushes the boundaries of negative space

Marielle Castillo
  • 19 april 2016

The Swedish clothing company COS marks its fifth year participating in Salone del Mobile in Milan, the world’s largest design fair, partnering with Japanese architect Sou Fujimoto. An immersive installation named Forest of Light explores the concepts of interaction and perspective using sound and light.

Hosted inside the Cinema Arti, a theater building from the 1930s, the venue’s former use inspired him to light up the dark space with spotlights suspended from the ceiling, creating illuminated tall cones resembling trees in a forest. Overlapping areas of light and shadow interact with visitors’ movements, connecting fashion and space as a form of architecture.

“People meander through this forest, as if lured by the charm of the light. Light and people interact with one another, its existence defining the transition of the other,” says Fujimoto.

The installation embraces the brand’s simple yet surprising aesthetic. Drawing inspiration from the Spring/Summer ‘16 collection, the space is visually transformed with the aid of fog and mirrored walls, as well as a soundtrack created that adds depth to the abstracted depiction of trees in a forest at twilight.


The architect chose to use only light and no physical objects to represent the transient nature of the exhibit—it happens there, in that moment and once the lights are off, there is nothing left. An interesting departure from last year’s collaboration between COS and Snarkitecture, where long strips of white fabric hung from the ceiling creating a dense grid of tunnels that visitors could explore at leisure.

The installation is open until April 17 at Via Pietro Mascagni 8, during Milan’s design week.

Images © Riccardo Dubitante 

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