Learn About Social Change And Impactful Advocacy At This Year’s PSFK Conference [PSFK 2016]

Learn About Social Change And Impactful Advocacy At This Year’s PSFK Conference [PSFK 2016]
Food & Beverage

Change-agents from Sweetgreen, Gender Proud and more will speak about social change on May 13

  • 21 april 2016
Despite being nicknamed, “the selfish generation,” millennials are also some of the most proactive when it comes to choosing socially responsible businesses. A recent survey by Havas Worldwide found that 73% of consumers believe companies have a responsibility to do more than just generate a profit. Companies today are expected to do more than ever to help solve social and environmental problems, and the data shows that responsible business practices are better for business, consumers and the planet.
At this year’s PSFK flagship event in New York City, to be held on May 13, we will explore how today’s responsible business leaders and social advocates are creating impactful change.
As companies look to leave their mark on the world, they gravitate toward the causes that fit within their brand ethos. At the conference, Sweetgreen’s Nathaniel Ru will discuss how his fast casual salad chain is bringing healthy, sustainable, and local food to the masses without inflating prices.  While Gender Proud‘s Geena Rocero may not work with a brand, her advocacy for LGBTQ rights has contributed to the growing acceptance of this marginalized population including incorporating transgender models into national campaigns for brands like H&M, Louis Vuitton, and Covergirl.
To hear Nathaniel, Geena, and other thought leaders inspire Ideas That Transform, join us at the PSFK 2016 conference on May 13 in New York City. Check out our events page to see speakers, workshops, and more. Sign up for a PSFK membership at the checkout to save $300 on the total package. Get your tickets today!
psfk 2016 banner

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.