In Brief

Change-agents from Sweetgreen, Gender Proud and more will speak about social change on May 13

Despite being nicknamed, “the selfish generation,” millennials are also some of the most proactive when it comes to choosing socially responsible businesses. A recent survey by Havas Worldwide found that 73% of consumers believe companies have a responsibility to do more than just generate a profit. Companies today are expected to do more than ever to help solve social and environmental problems, and the data shows that responsible business practices are better for business, consumers and the planet. At this year’s PSFK flagship event in New York City, to be held on May 13, we will explore how today’s responsible business leaders and social advocates are creating impactful change. As companies look to leave their mark on the world, they gravitate toward the causes that fit within their brand ethos. At the conference, Sweetgreen’s Nathaniel Ru will discuss how his fast casual salad chain is bringing healthy, sustainable, and local food to the masses without inflating prices.  While Gender Proud‘s Geena Rocero may not work with a brand, her advocacy for LGBTQ rights has contributed to the growing acceptance of this marginalized population including incorporating transgender models into national campaigns for brands like H&M, Louis Vuitton, and Covergirl. To hear Nathaniel, Geena, and other thought leaders inspire Ideas That Transform, join us at the PSFK 2016 conference on May 13 in New York City. Check out our events page to see speakers, workshops, and more. Sign up for a PSFK membership at the checkout to save $300 on the total package. Get your tickets today!

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