Leveraging Instagram To Book Hotel Rooms
Starwood Hotels intend to capture attention of Instagramers following their favorite bloggers
In many ways, social media continues to influence the shopping behaviors of consumers that spend their time on channels like Instagram and Facebook. The former, in particular, is powerful at getting consumers to find new brands and pieces. When celebrities, influencers and bloggers share their favorite items and places, one post can become more than a simple photograph. According to Digiday, Starwood Hotels chain Tribute Portfolio brand is teaming up with LiketoKnow.it to provide Instagram users with another way to book a hotel room. This means that users can click on a photo and receive information about booking via email. Through Instagram, the process of booking is made a bit easier than searching for information on a hotel site.