In an effort to lure more young people, LinkedIn built a standalone app for college students entering workforce

To make the first out of school job search less daunting, LinkedIn launched LinkedIn Students, an app that uses the platform’s database to help graduates find a job suited for their background. Students can join by sharing their college, major and expected graduation date.



The app uses an algorithm based on the career paths of members with similar education, suggesting companies and positions tailored to the student’s major and school attended, while also getting them to start their network from a list of alumni working in the recommended companies. Its design borrows from popular apps with finger-swipe interfaces, making it feel familiar and approachable for the demographic.

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