Luggage Startup Designs The Ultimate Carry-On
Former Warby Parker execs aim to change the suitcase market
The way we approach travel has changed drastically in last decade or so. But how is it that it takes only a few clicks and swipes to book a trip to the other side of the world, yet the way we approach luggage is still pretty much unchanged? Away, a luggage startup, aims to become the ultimate carry-on in terms of design, functionality, and price.
The idea for this new product came from the same place most ideas come from: frustration. Former Warby Parker executives, Jen Rubio and Steph Korey, both avid travelers, saw a gap in the market for luggage that’s beautiful and affordable without compromising quality and functionality, and for a travel brand that truly understands how people travel today.