Why Lululemon Designers Want To Go Shopping With You
PSFK speaks to global retailer's head designer about its concept store
Stepping inside the recently-opened Lululemon store in New York City, you won’t expect to find the typical array of yoga or fitness gear sold online and at any of the global retailer’s hundreds of other locations. Instead, you’ll find high-end daywear, sunglasses, backpacks and accessories that embody Lululemon’s New York consumer: bold, fashion-forward and active. Welcome to the second-ever Lululemon Lab, a concept store that puts designers and consumers under a shared roof connecting product design and customer experience.