Can A Cosmetics Company Use Branded Content To Create Real Social Change?
A documentary series funded by MAC aims to create awareness around the transgender experience
Certain brands are known for taking stances on social issues and using quality branded content as the medium. MAC Cosmetics is one of them. Since the foundation of its AIDS Fun in 1994, the brand has supported the transgender community, particularly those affected by HIV/AIDS.
The brand’s latest effort is a documentary series about the lives of transgender and non-conforming individuals. Written by Jen Richards—writer of Her Story, a show about the dating lives of trans women—and directed by Silas Howard, known for directing episodes of the critically acclaimed Amazon series Transparent.