Can A Cosmetics Company Use Branded Content To Create Real Social Change?

Can A Cosmetics Company Use Branded Content To Create Real Social Change?
Advertising

A documentary series funded by MAC aims to create awareness around the transgender experience

Marielle Castillo
  • 20 april 2016

Certain brands are known for taking stances on social issues and using quality branded content as the medium. MAC Cosmetics is one of them. Since the foundation of its AIDS Fun in 1994, the brand has supported the transgender community, particularly those affected by HIV/AIDS.

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