Pushing People to Better Learn Their City [PSFK 2016]
Before Uber talks reinventing cities at PSFK 2016, see how CityID improved wayfinding in NYC
Each year, PSFK gathers innovators, thought leaders, and revolutionaries at its flagship conference in New York. As you get ready to hear from brands like Uber, The New York Times, and Gatorade at PSFK 2016 on May 13, check out some the most popular speakers from past conferences.
Speaking at PSFK CONFERENCE 2013, Mike Rawlinson of City ID and Eoin Billings of Billings Jackson discussed their collaboration in planning and designing wayfinding terminals for New York City. The project consists of a series of kiosks put up throughout the city, which provide time-saving route information, as well as highlighting areas of local interest for anyone from local residents to weekend tourists. The kiosks will appear at bus stops, subway stations, along pedestrian routes, and alongside bike-share terminals. As Rawlinson says, providing this type of information to city residents and tourists has the potential to push people into new areas of the city, and improve the efficiency of transportation. The cost benefit analysis of this information promises a return of 20 dollars for each dollar spent.
In order to bring this all together, the designers worked to decipher the semiotic code that defines the vocabulary of New York City, and used that to seamlessly integrate the wayfinding information into the cityscape. The system is designed to feel rooted to the city, and provide a range of uses for local residents, business travelers, or tourists. Overall, the project will provide an accessible layer of in-depth information to all city residents.
Check out the video below for a closer look at the design process:
Image Credit – Catalina Kulczar
To learn more about creating experiences that matter and other Ideas That Transform, join us at PSFK 2016 on May 13 in New York City. Check out our events page to see speakers, workshops, and more. Sign up for a PSFK Membership at the checkoutto save $300 on the total package. Get your tickets today!
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.