No more cotton pads or makeup remover—virtual makeup simulator just got a makeover

Figuring out which shade of eyeshadow or lipstick, out of the hundreds available on the market, suit you and your outfit best is a messy task. The constant applying and wiping off can be frustrating and currently available virtual simulators are rarely accurate. In order to improve the process, Sephora partnered up with ModiFace, leading creator of AR technology for the beauty industry, to create a web-based platform for trying makeup online.

Thanks to live 3D facial tracking and simulation technology, all makeup enthusiasts need to do is look into their webcams or mobile phone cameras and the software will map their features and render beauty products onto their faces. To make the experience more realistic, the virtual makeup responds to users facial expressions and movements.

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