Designing an analog notebook for the digital age

Enter any lecture hall at a US college and you will be faced with a wall of lit-up apples. However, the sound of furious typing does not correlate with knowledge retention, new research shows. Students who take notes by hand can recall the concepts presented during a lecture better than their digitally inclined classmates. But advantages of readily available, easy to share and edit notes are unquestionable. Moleskine decided to take the best of two worlds, by bridging the analog and the digital experiences and created the Smart Writing Set.

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